ATLANTA MUSIC PROJECT
We captured documentary-style photography and videography content for the Atlanta Music Project Youth Choir during their time in New Zealand for the 2024 World Choir Games. From early morning sightseeing and friendship concerts to rehearsals and their winning performance, we followed their journey every step of the way.
Our focus was on capturing the emotion, connection and energy of the experience as it unfolded in Aotearoa. Alongside this, we provided a fast turnaround of daily content. Delivered polished social media ready assets at the end of each day so friends, family and fellow competitors to follow along in real time.
WINNING PERFORMANCE
We produced a 20 minute multi-cam video of the choir’s full, award winning performance, conducted by B.E. Boykin. While a two minute highlight snippet is featured here, the full performance was edited and delivered in time to be shared on Facebook before the choir left New Zealand. Allowing friends, family, and supporters back home to experience the moment as it happened.
vertical videos
With friends, family and sponsors back in the US, consistent social media updates were a key part of this project. Alongside the photos each day, we delivered vertical video reels tailored for platforms like Instagram and Facebook. These captured the students emotions as they experienced life on the other side of the world, whiel doing what they love. Along with highlights of their daily activities and behind the scenes moments.